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What is Social Media?

By definition: (Wikipedia)

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."

Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals.

Why should my business be involved in social media?

There are various statistics that account for social media usage and effectiveness for individuals worldwide. Some of the most recent statistics are as follows:

  • Social networking now accounts for 22% of all time spent online in the US.
  • A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009.
  • Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day.
  • Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before.
  • Australia has some of the highest social media usage in the world. In usage of Facebook Australia ranks highest, with over 9 million users spending almost 9 hours per month on the site.
  • The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site.
  • As of June 2011 Facebook has 750 Million users.

 
How we can help?

Web Design City can help you succeed in the social media world, by designing custom Facebook, and Twitter landing/gateway pages

We will also connect your website to your social media efforts through like buttons, +1, Tweet, YouTube icons, and social bookmarking sites.