Put yourself in the place of your customers, partners and suppliers. If you received an email that appeared to be from one of them but it turned out the be phishing, would you still trust them? Would that erode their brand in your mind? Would you be more likely to check their legitimate emails for mistakes, issues, and threats? Phishing using your domain hurts your brand, even when your customers know that you are not responsible! Further, phishing puts your email delivery at risk. Increasingly, email inbox providers like Google, Yahoo! and Outlook.com look at the domain an email comes “from” and what the reputation of that domain is in their systems. If your domain name has been used for phishing, then all of your email may come under additional scrutiny. If uncontrolled, this could lead to mistaken blacklisting or lower inbox placement.Continue reading
Many times I get asked questions how do you keep your clients? My answer is always the same. You have to take advantage of what a small company can do that larger companies cannot. Do you know what that is?Continue reading
Many ask me should I convert my website to https: and make it secure? As of today I would say yes. Adding a SSL certificate will encrypt all your traffic plus give you an added bump in the search engines especially Google.
This is more important if you are running WordPress which is constantly under attack from Hackers, Malware, bots, and others that want to exploit your weaknesses and take over your website for their own purpose.
Cyber crooks use this dangerous weapon to get at the weakest link: us. They know that the easiest way to penetrate a system is to go after the user, not the computer. “Attacking the human element has always been a favorite,” says Jean-Phillip Taggart, Senior Security Researcher at Malwarebytes. “Why use some hard technical flaw to acquire a password when you can simply ask the user for it?”
Is your business web dependent? Ask yourself this question. If my website went away am I out of business or seriously hurt by this event. Will, I still have a revenue stream? How quickly can I recover? This is something for you to think about.Small businesses have long been the lifeblood of the U.S. economy. Small business creates over half of the countries jobs and this momentum shows no signs of slowing down, with many predicting 40% of Americans may be self-employed by the year 2020.
With 41% of hacking attempts being caused by a security vulnerability on a hosting platform, such as Linux or Windows running Cpanel, Plesk or a custom interface. It pays to host your website with a good quality hosting company. Look for a hosting company that places an emphasis on security.
Security researchers at Wordfence are reporting that thousands of hacked home routers are attacking WordPress sites. Wordfence firewall and malware scanner products are in use on more than 2 million WordPress sites and the company estimates that 6.7% of all attacks on these sites are coming from hacked home routers.Continue reading
Apple Macs are overtaking PC’s in the Office according to a new report.
Support for Apple’s Mac hardware continues to climb. According to a recent report published by JAMF Software, a company that provides enterprise management solutions for Apple products, 96% of the 500 IT professionals surveyed in September 2015 say their teams support Mac. Additionally, 81% support iPad and 84% support iPhone.
In crowded competitive internet markets one thing will stand out. The ability for your website to display correctly on desktops, tablets, and smartphones is something that will work for you. You want to make things easy for the person surfing your website. The key words here are display correctly and making it easy.Continue reading
Are you looking for a sales funnel template that you can use to increase your conversion rate? In this article, we will walk you through the different sales funnel stages along with sharing 18 ways for increasing your sales funnel conversion rate.
Before we dive into the tips to increase sales funnel conversion rate, it’s important that we are on the same page about what is a sales funnel and what you’re looking to optimize for in the different sales funnel stages.
What is a Sales Funnel?
By definition, a sales funnel is simply a tool for visualizing where your prospects are in the process of making a buying decision. A sales funnel is wide at the top because prospects with all level of engagement enter and eventually the most engaged ones are channeled to the bottom of the funnel to be turned into sales and repeat customers.
Sometimes, it’s easier to visualize the funnel stages by looking at an actual sales funnel chart.